OUR INGREDIENTS

Botanical science meets gentle performance

From soothing aloe to antioxidant-rich oligosaccharides, each ingredient is chosen for its skin-loving, coat-repairing properties

Aloe Vera

Provides hydrating and soothing activity through polysaccharides, supporting epidermal moisture balance and reducing transepidermal water loss.

Contributes to improved skin comfort and maintains coat flexibility without adding weight.

Featured Products: Deep Clean Shampoo · Perfect Hydration Mask · Two-Phase Conditioner · Powder Shampoo · Solid Shampoo

Oligosaccharides

Act as surface-conditioning agents that smooth the cuticle, improve fibre alignment, and reduce friction during grooming.

Enhance manageability and tactile softness while supporting overall coat uniformity.

Featured Products: Deep Clean Shampoo · Solid Shampoo

Vitamin E

Functions as a lipid-phase antioxidant, protecting skin and coat lipids from oxidative degradation.

Helps maintain barrier integrity and supports long-term coat condition and resilience.

Featured Products: Deep Clean Shampoo · Solid Shampoo · Perfect Hydration Mask · Balm

Olive Leaf Extract

Rich in polyphenols, providing antioxidant activity that supports skin protection against environmental stress.

Contributes to improved skin condition and overall coat vitality.

Featured Products: Perfect Hydration Mask

Amino Acid Complex

Provides low molecular weight proteins that bind to the hair fibre, reinforcing structure and improving elasticity.

Reduces breakage during mechanical stress (brushing, drying) and enhances overall coat strength.

Featured Products: Two-Phase Conditioner

Shea Butter

A lipid-rich emollient that restores suppleness to dry or compromised skin.

Forms a semi-occlusive layer that reduces moisture loss while maintaining skin flexibility.

Featured Products: Balm

Carnauba Wax

Forms a structured, breathable film on the skin surface, enhancing protection while maintaining flexibility.

Contributes to product stability and controlled texture in balm formulations.

Featured Products: Balm

Provitamin B5 (Panthenol)

Penetrates the hair shaft and binds moisture, improving fibre elasticity and reducing brittleness.

Supports hydration at both skin and coat level, contributing to smoother texture and improved tensile strength.

Featured Products: Deep Clean Shampoo · Perfect Hydration Mask

Glycerin

A hygroscopic humectant that attracts and retains water within the stratum corneum and along the hair fibre.

Maintains hydration equilibrium, improving softness and reducing dryness without occlusive buildup.

Featured Products: Deep Clean Shampoo · Shampoo Sheets

Coconut Oil

Penetrates the hair shaft due to its lauric acid content, reducing protein loss and improving fibre integrity.

Provides conditioning benefits and supports smoothness and shine.

Featured Products: Balm

Grape Seed Oil

A lightweight emollient high in linoleic acid, supporting barrier function without occlusion.

Improves skin feel and contributes to a non-greasy, balanced finish.

Featured Products: Balm

Camellia Japonica Extract

Provides antioxidant support and enhances surface smoothness of the coat.

Contributes to improved gloss and a more uniform fibre appearance without heavy residue.

Featured Products: Shampoo Sheets

OUR PROMICE

Clean. Conscious. Crafted with love

We care as much about what’s not in our products as what is.

No sulfates, no silicones, no shortcuts.

Just nature, science, and soul — designed for pets who are family.